Writing a persuasive essay correctly means that one must be aware of the target audience that they are writing for. If you are writing a persuasive essay on why everyone should get a dog, you would not use the same language and arguments that you would for a class of six graders for a group of boardroom executives. Your teacher or professor is likely to specify a target audience that you are writing for and the level of writing and presumed existing knowledge present in your paper should reflect the target audience your are writing a persuasive essay for.
In writing a persuasive essay, you will most often use logic, regarding the advantages of your position, so as to encourage your reader to accept it. At times, you will supplement this logic with the use of sources, running the gamut from studies to statistics, which serve to confirm that arguments that you are making in writing a persuasive essay. Providing strong evidence to support your arguments is critical to excellence in writing a persuasive essay. Make sure that you choose yours sources and how you present them in a manner that is appropriate for the target audience assigned to you for writing your persuasive essay.
Ultimately, writing a persuasive essay is about convincing your reader to adopt your position. In writing a persuasive essay, the audience that you are attempting to convince is your professor, regardless of which target audience that they might have asked you to write for. With this in mind, writing a persuasive essay and getting a good grade necessarily means providing a set of arguments that are powerful and which are also tied together neatly. While you should separate your different arguments across different paragraphs using topic sentences and/or headings, writing a persuasive essay also means that these different forms of support for you position should flow with each other. This means that you should use seamless transitions between paragraphs to ensure that your persuasive essay’s arguments are as cohesive as possible.