How Do You Build an Effective Persuasive Speech?
Once you have a clear goal, are knowledgeable about the topic and have insights regarding your audience, you’ll be ready to build an effective persuasive argument to deliver in the form of a speech.
Write an Outline
Your next step will be to create a keyword outline to organize your main points and structure your persuasive speech for maximum impact.
Write your speech as you talk since it is meant to be spoken to your audience. This means using short words and short sentences. Avoid constructing awkward sentences that can make you stumble over your words. As you are writing your speech, read it out loud. Make sure it also reflects your speech patterns and your mannerisms.
Tell a Story
As you write your persuasive speech, ask yourself, “What story am I trying to tell?” Your speech, like all good stories, should have a narrative arc. It may start slow, provide important information in the middle, and conclude by motivating people to act.
After you write your speech, go through it to cut out unnecessary parts. Is there a paragraph you love and feel you can’t live without? Remember, some of the most influential speeches in history were short. The Gettysburg Address was less than 300 words. Once you finish writing your speech, see how many words you can cut without changing the meaning.